Saturday, 5 October 2013

Roles of Online Marketing





Payel Sarkar | 12:47 | 0 Comments

Now days to the success of your business todays online marketing is must, Here I like to share the tips and tricks that make some campaigns succeed and others fail.
4 Categories  of online marketing   :

Search Engine Presence (SEO & Adwords)
Social Media Presence (Twitter, Facebook,Pinterest)
Promotion (E-mail Marketing & Advertising)
Building good quality Backlinks & connections.

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Saturday, 24 August 2013

Outstanding Contribution Of Power Point Presentation in SEO





Payel Sarkar | 08:01 | 0 Comments

Make Power point presentation & submit it into various PPT submission site



SEO is fast evolving  into a more creative and challenging profession and PPT submission is like any other SEO activity. We prefer PPT submission because the goal would be to gain backlinks through that distribution. There are lot of websites which allow to provide do follow also.If you have any PPT on any topic related to your websites niche, you can promote that PPT for your websites. PPT is one of the best way of viral internet marketing process. PPT submission is not only cooperative to develop backlinks but furthermore ppt submission can develop huge traffic and ranking.By doing this we will easily reach our customers by representing our products in a more interactive way.

For good presentation make your presentation a story,try to share your story visually will appropriate title,and eye catching image on it.Here I share some basic rules through which toy can make a good PPT

RULES:

1. Use easy to digest format ,put proper image size.

2.Use a larger font when writing .

3.Put links throughout your article

4.Put interesting &  attractive  title.

5.Put keyword in heading hyperlink keyword in body part.

6.Write a resource box .

7.Coloring heading.   

8.Put images,keyword within your Power point presentation.

9. Save presentation with (-) between two word like Enagagement-Rings.pptx

10.Try to share more visual effect.


Through Power point presentation create  pinterest graphics and gain traffic

Trough Power point you can create eye catching pinterest  and your blog  graphics .You can make click-worthy images for your pins just follow these simple steps:

1.First open up Microsoft Paint and color the background.

2.Copy it into power point background.

3.Add word art,images,text box on it.

4.Choose necessary color and fonts.

5.Placed the killer title with bold font.

6.Check the graphics if there is any spelling mistakes  present or not?

7.Copy & paste graphic from PowerPoint into Microsoft Paint.

8.Save the graphics and start to promote it on your blog ,tumbler, Pinterest,  Google+ account.
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Tuesday, 20 August 2013

List of free SEO Tools





Payel Sarkar | 10:41 | 1 Comment

SEO tools assist you in configuring your website(s) for search engine optimization. So, here I listed some awesome online SEO tools. I frequently use this tools hope you also will be  benefited from this tool.

1.Onpage Site Information Tool :

The best tool I ever see for onpage recommendation are :
http://www.wmtips.com/tools/info/
http://www.seoptimer.com

2.Backlink Anchor Text Analysis :


This tool help you determine the link text used by your backlinks to link to your wesbite.
http://www.webconfs.com/anchor-text-analysis.php

3.Meta Tags Generator :


META Tags are used by most major search engines to index websites based on their keywords and
descriptions. It is very important to use META Tags
as well as a good TITLE if you expect to be found in most search engines.
http://www.submitexpress.com/meta-tags-generator.html

3.Backlink checker tool online :


This tool will give you a summary of your competitors backlinks.
http://www.backlinkwatch.com/


4.Keyword Density Checker tool online :



This tool will crawl the specified URL, extract text as a search engine would, remove common 
stop words and displays the density of your keywords.
http://tools.seobook.com/general/keyword-density/
http://www.seocentro.com/tools/seo/keyword-density.html


5.Redirect checker online :


It is import that a search engine is able to follow any redirects that you may have set up. 
This tool helps you determine whether the redirect you have created is search engine friendly.
http://redirectcheck.com/


6.Reciprocal Link Check :


It determines the anchor text used by your link partners to link to your website.
http://linkmonitor.submitexpress.com/


7.Online Cloaking Checker tool :

This tools tries to detect whether a website is 'cloaking' it's contents for search engines.
http://www.webtoolhub.com/tn561346-cloaking-checker.aspx


8.Domain Age checker Tool :


Older domains may get a slight edge in search engine rankings. This tool displays the approximate
age of a website on the Internet and allows you to view how the website looked when it first
started. It also helps you find out the age of your competitor's domains.

http://domain-age-checker-tool.congland.com/


9.Keyword Suggestions Tool :

It’s a keyword tool.This tool will help you determine relevant and popular keywords related to 
your website. Here you enter a word or phrase and you find more competitive keyword which you will select for your site.
https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS


10.Alexa Rank Check :

You can check Alexa traffic rankings  for you and your competitors. 
www.alexa.com

11. Server header checker for a Webpage :

This tools allow you to inspect the HTTP headers that the web server returns when requesting a URL
http://tools.seobook.com/server-header-checker/

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Friday, 19 July 2013

Pinterest: Useful Utility, Can Gererate Traffic To Your Website.





Payel Sarkar | 22:22 | 0 Comments

Pinterest is a Virtual Pinboard. Once registered on Pinterest you simply create Boards and then you start pinning websites on your boards.I feel Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.Recently I register into pinterest and start create my favorite boards after that create pins in this way I can share my craft design with my followers and best of all, you can browse pinboards created by other people also save other’s craft design procedure.

I think Pinterest is great option because I choose to save or bookmark my favorite pin. It’s gives a secret board option so you and friends can pin items on a board that isn’t visible to the public. That is a great idea for those who are gathering images for a project that may be secret.
Now come to the point why pinterest is Good for business Pinterest is also a social tool – means  to follow other people's boards and have them follow yours. I like following specific boards .I mainly follow SEO,Travelling,craft boards that appeal to me. When someone create a board and insert various images from his or her own site or from own blog and also put the URL into specified places that’s why they make the images hyperlinked.And that is why the site will continue to have exponentially more page views: Users return back each time  to continue pin images or useful images. For successful business if  pin linked to a commerce page. Those clicks could wind up also becoming a purchase.I think through pinterest Social media has accelerated the introduction of new products and brands.

You can also use Pinterest to organize your’s favourite websites as I do same for SEO related websites. All I need to do is "pin" a website that I like. Recently, it was the 3rd most popular social media platform behind Facebook and Twitter.Pinterest is also driving more referral traffic to websites than other social media like : Facebook and Twitter,YouTube, Google+, and LinkedIn. Pinterest can be an easy way to start connecting your products with the Hispanic audience.This fast-growing network provides an opportunity that lies between social bragging and utility.

For all these reasons above, Pinterest will always be in my heart , the most useful social media tool.


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Wednesday, 17 July 2013

Why On page SEO optimization matter and how you do it





Payel Sarkar | 04:57 | 0 Comments


On page optimization is a technique to optimize a website within the web page that generate traffic.

The main motto of Google Penguin update is to improve their users’ search experience. And after recent update it is really very clear that if you have good on page structure than Google will obviously take of your site. If your site have proper navigation, quality content, less keyword stuffing, proper meta tag description then your site’s never penalized. Its SERP increase. Now days SEO become more tactful here 70% on page optimization and 20% is off page optimization occur.

On page SEO Techniques : Unique Content,Keywords,Title tags, Meta tags, Meta Description, Alt tags, Friendly URL, Internal Linking, External Links, Anchor Text, Sitemaps Submit, Proper Use of Robot.txt, Web Page Loading Speed, Website Analysis, create sitemap.html , sitemap.xml , robots.txt ,customize 404  error page , Remember no nasty surprises like redirects or unexpected popups.So, in this way you can make your landing page more attractive, user-friendly and authentic in eye’s of Google.

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SEO Never Die Just Apply Some Basic Tricks





Payel Sarkar | 00:23 | 0 Comments



As long as search exists, if marketing is not going on still it also stands to reason that there will be two groups of people:
(1) People who want to find things like customer or user  and
(2) People who want to be found like business owner.
 but for every search there will be some entity who wants to have a prominent position in that search result. But now days I think the search engine of the future is going to focus even more on big brands and big personalities, which is too bad.Now days famous search engine like Google also focused on how to generate money so that's why add more space for PPC.May be after some months Google first page totally occupy by PPC and its quite obvious that Google generate more money from it.But question is that is user go with this tactics or follow another search engine. The challenge for Google isn't to figure out how to collate and organize an unlimited amount of data: it's to figure out how to keep their search engine from being dominated by big budgets.
I feel if you follow these rules you can make a user and SEO friendly website and also gain traffic.
1.One URL per Page.

2.Keep Colors and Sizes Together.

3.Meta Describe the Page use approximately 150 character long meta description that includes the keywords you’re aiming for.

4.Every page on a site should have a unique,accurate title .

5.Improve the structure of your URLs.

6.Use words in URLs.

7.Proper use of H1 tag place keyword within it but never over optimize.

8.Make your site easier to navigate.

9.Meaning full Alt tag.

10. Use unique descriptions for each page.

11.Write better anchor text.

12.Supply an Image Sitemap file.

13.To a Picture, Everything’s Meta Data. Use your chance to meta data pictures wisely.

14.Should proper page load time.


15. Prepare two sitemaps: one for users(HTML site map), one for search engines(XML site map).

16.Try to include your primary keyword within the first sentence or two and also within the    last paragraph.

17.Publish Content on Quality Sources.

18. Distribute and Promote Content through Social Media.

19.Make effective use of robots.txt. 


Originally, the nofollow attribute appeared in the page-level meta tag, and instructed search engines not to follow (i.e., crawl) any outgoing links on the page. For example:

 <meta name="robots" content="nofollow" />

Be aware of rel="no follow" for links.Instead of telling search engines and bots not to follow any links on the page, it lets you easily instruct robots not to crawl a specific link. For example:

 <a href="signin.php" rel="nofollow">sign in</a>

20.Have a useful 404 page.
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