Saturday, 10 January 2015

Checklist For New Website





Payel Sarkar | 09:49 | 1 Comment

Meta Title : Your title should be from 20 to 70 characters length. However up to 120 characters can be considered as correct.

Meta Description : Meta description should be from 100 to 160 characters length. However up to 200 characters can be considered as correct.

Meta Keyword : Keyword is not effective anymore .

H1 Tag : Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking when you use it correctly and in conjunction with other onsite SEO techniques.

Image ALT Tag : Give description of images.
<img alt=”payel seo blog picture"src=”https://payelseoblog.jpg” width=”558″ height=”389″ /></a>

Webmaster Tool: From here you can access all the major sections - Search Queries, Links to Your Site, Crawl Errors, Keywords, and Sitemaps. Clicking on any of these will open the respective section.

Google Analytics:  Its monitoring and analysing traffic on your website.It gives you an enormous amount of information about who is visiting your site, what they are looking for, and how they are getting to your site. Any business that wants to expand and grow their business on the internet should definitely be using Google Analytics.

Canonical Check: Whether open both www and without www . If Canonicalisation problem present link authority is being diluted.
<link rel="canonical" href="www.example.com"/>

Robot.txt  : The robots.txt file instructs search engine robots by allowing or restricting access to selected folders and pages of your website.

SEO Friendly URL: Most important .

Unique title on each page

Check Domain Age

Check Page Rank

Check Site Link(Google)

Check Back Link(Google)

HTTP Header Check(200 | 301 | 302) : Most common HTTP status codes and what you need to know about it to help you in doing SEO:

200 OK
    A good URL should always return 200. This means that the browser found the URL and the server returns a good content page.

301 Moved Permanently
    To move a page(or entire website), always use 301 redirects for good SEO. This tells Google to follow the new website, transfering all the backlinks received by the old page to the new page. Make your 301 status redirects from .htaccess (using RewriteRule ... [R=301,L]) or PHP header(...)

302 Found
    A lot of redirects are done like this. They are bad redirects for SEO. Use 301 redirects instead.

404 Not Found
    It can be good to see what pages return 404 and fix them (either create that page or 301 redirect it).
Check your website here : http://www.webconfs.com/http-header-check.php

W3C Validation : Check through this website:http://validator.w3.org

Create custom 404 error page

XML Sitemap : The sitemap.xml file should contain a list of all pages of your website that need to be indexed by search engines.


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