Wednesday, 17 July 2013

SEO Never Die Just Apply Some Basic Tricks

Payel Sarkar | 00:23 | 0 Comments

As long as search exists, if marketing is not going on still it also stands to reason that there will be two groups of people:
(1) People who want to find things like customer or user  and
(2) People who want to be found like business owner.
 but for every search there will be some entity who wants to have a prominent position in that search result. But now days I think the search engine of the future is going to focus even more on big brands and big personalities, which is too bad.Now days famous search engine like Google also focused on how to generate money so that's why add more space for PPC.May be after some months Google first page totally occupy by PPC and its quite obvious that Google generate more money from it.But question is that is user go with this tactics or follow another search engine. The challenge for Google isn't to figure out how to collate and organize an unlimited amount of data: it's to figure out how to keep their search engine from being dominated by big budgets.
I feel if you follow these rules you can make a user and SEO friendly website and also gain traffic.
1.One URL per Page.

2.Keep Colors and Sizes Together.

3.Meta Describe the Page use approximately 150 character long meta description that includes the keywords you’re aiming for.

4.Every page on a site should have a unique,accurate title .

5.Improve the structure of your URLs.

6.Use words in URLs.

7.Proper use of H1 tag place keyword within it but never over optimize.

8.Make your site easier to navigate.

9.Meaning full Alt tag.

10. Use unique descriptions for each page.

11.Write better anchor text.

12.Supply an Image Sitemap file.

13.To a Picture, Everything’s Meta Data. Use your chance to meta data pictures wisely.

14.Should proper page load time.

15. Prepare two sitemaps: one for users(HTML site map), one for search engines(XML site map).

16.Try to include your primary keyword within the first sentence or two and also within the    last paragraph.

17.Publish Content on Quality Sources.

18. Distribute and Promote Content through Social Media.

19.Make effective use of robots.txt. 

Originally, the nofollow attribute appeared in the page-level meta tag, and instructed search engines not to follow (i.e., crawl) any outgoing links on the page. For example:

 <meta name="robots" content="nofollow" />

Be aware of rel="no follow" for links.Instead of telling search engines and bots not to follow any links on the page, it lets you easily instruct robots not to crawl a specific link. For example:

 <a href="signin.php" rel="nofollow">sign in</a>

20.Have a useful 404 page.

By Payel Sarkar
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