Saturday, 5 October 2013

Roles of Online Marketing





Payel Sarkar | 12:47 | 0 Comments



Now days to the success of your business todays online marketing is must, Here I like to share the tips and tricks that make some campaigns succeed and others fail.
4 Categories  of online marketing   :

Search Engine Presence (SEO & Adwords)
Social Media Presence (Twitter, Facebook,Pinterest)
Promotion (E-mail Marketing & Advertising)
Building good quality Backlinks & connections.


1          Start a Blog,use resource box where site link and keyword link presence is must.
2          Create a Twitter Account. Add the “Follow Me” Button to your website.
3          Tweet more often,tweet about your site material as well as niche product's up gradation 
            or follow-up.
4          Use press releases. Plenty of free PR distribution sites are available.
5          Try to build link into a dofollow link site.
6          Build a user friendly landing page.
7          Install an analytics & tracking platform such as Google Analytics.
8          Do Search Engine Optimization and Pay Per Click for your site.SEo results slow but  
            steady and PPC will give you instant result.              
9          If your site is old invest in reputation management services if necessary.
10        Track your keyword SERP.
11        Add a feedback from on your site. Actually use the feedback you get.
12        Collect E-mails and start E-mail marketing. Offer great promotions to yield higher open
             rates.
13        Keep a closer eye on the online marketing efforts of your competitors.
14        Write better title tags (Remember: These show up in search engines)
15        Use better graphics on your website. Make sure to write great alt-text for better SEO.
16        Install social sharing buttons on your blog. They are quite effective to increase fans & 
            followers.
17        Add a landing page video that describes your product or service.
18        Update your Facebook page more often.
19        Use keyword research tools to see how people search for your niche. Google offers a tool  
            for free.
20        Create a mobile friendly version of your website. (Consider an iPhone/Android App, if    
            possible)


By Payel Sarkar
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